Financial Goal – Profit vs Wealth

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Bulk production due to massive demand leads to economies of scale which eventually reduces the cost of production. Lower cost of production directly impacts the profit margins.

There are two ways to increase the profit margin due to lower cost.

Firstly a firm can produce at lower sot but continue to sell at the original price, thereby increasing the revenue.

Secondly a firm can reduce the final price offered to the consumer and increase its market thereby superseding its competitors.

Both ways the firm will benefit. The second way would increase its sale and market share while the first way only tend to increase its revenue. Profit is an important component of any business. Without profit earning capability it is very difficult to survive in the market.

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